Updated: Feb 7
New Jersey is really making its long over due mark in music as of late! With that being said, aspiring artist GROOVY returns with his most recent release. His latest offering, "jersey luv" serves as an exhilarating R&B/Jersey Club fusion fit for late nights with your lover as well as late nights on the dance floor.
GROOVY taps into his Jersey roots for the new trendy track as it was inspired by the global phenomenon of Jersey Club which is currently circulating the countries and dominating the music scene. In doing so, GROOVY pays homage to the genre while incorporating staple Y2K R&B elements that allow him to share his most intimate desires. GROOVY's sultry vocals narrate the inner workings of his mind over the seductive Alejandro-produced production which is brought to life with a lustrous and laid back R&B melody. As fellow NJ artist B Jack$' intoxicating freestyle verses take center stage, the track crescendos into a fully charged Jersey Club experience. It's fueled by staple steely triplet kick-drums and exuberant vocal chops. The juxtaposing elements invite listeners to embrace the euphoric tension created by the two sonic atmospheres, as GROOVY demonstrates his ability to conceptualize a track worthy of his name.
Maintaining its momentum, GROOVY accompanies the audio with a vibrant visual that breathes new life into the already sizzling single! Signifying its staple, the official visual was shot in Newark, NJ - a nod to the movement and genre's birthplace. Viewers are transported from a front row seat at a lavish fashion show to an exclusive backstage afterparty where everyone is seen doing what they do best when the Jersey Club beat drops. This release is a special homegrown recipe and inspiration for all proud New Jerseyans, as their creative abilities are showcased for the world to see. When asked what inspires his artistic endeavors, GROOVY explains:
“My dad was a touring House DJ growing up, which allowed me to experience a unique cultural appreciation for the genre. Artists from around the world would come together to collaborate at my childhood home; witnessing that free artistic expression at such a young age was really special for me. Jersey has a huge influence on the dance/house genre, which inspired me to create music that is fueled by electricity, expression and liberation, all in my own neo-pop, R&B niche way”.
Furthermore, "jersey luv" is the latest in a string of 2022 singles that include the groove-inducing "Platonic" as well as the melancholy summer jam "Come Around". The traveling talent's Brooklyn Music Kitchen residency brings fans from near and far together on the last Tuesday of every month for his captivating, full-band live performances. Keep an eye out for GROOVY as he continues to shine with his eclectic blend of neo-pop, R&B, and house, cementing himself as a 2023 artist to watch! Be sure to press play below and add this brand new banger to your preferred DSP. Lastly, let us know what you think here at We Are Jersey Magazine!
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