top of page
  • Writer's pictureWAJ

Jay-Z partners with Moët Hennessy as they acquire a 50% stake in Armand de Brignac

Jay-Z has a brand new partnership with Moët Hennessy where they acquire a 50% stake in Armand de Brignac.

Jay-Z has repeatedly shouted out the champagne's nickname, "Ace of Spades," in a number of songs, and the brand bought more than 500,000 bottles in 2019, in accordance with CNBC.

While it might sound counter-intuitive to give attention to Champagne during a pandemic, the partnership between the French firm and the American businessman alerts an optimism about the future of luxurious consumption and the post-pandemic angle of customers. French conglomerate LVMH has introduced it has taken a 50% stake in rapper-mogul Jay-Z’s Champagne house, Armand de Brignac. Popularly known as ‘Ace of Spades’ for the vibrant metallic bottles that house the bubbles, the Champagne model confirmed sturdy momentum in pre-pandemic occasions, selling over 500,000 bottles in 2019. The brand, which is thought by the nickname "Ace of Spades," sold greater than 500,000 bottles in 2019. It sounds like a good money move to us.


bottom of page